Hootsuite Social Media Trends 2025. A new year presents new opportunities for your organization to raise awareness, inspire action, and drive real value from relationships built on social. Read the report now and learn how to use each trend to your advantage.

As of 2025, the number of social media users worldwide was 5.17 billion. Get our 2025 social trends report, and dig into the juicy data that’ll help you reach your goals in 2025—which is shaping up to be social’s best year yet.